elavator speech

Is Your Elevator Speech Hurting Your Business? Replace it with Your Authentic Value PropositionTM

This blog article is excerpted from Bill Cates’ newest book, Beyond Referrals. Fundamental to your business success is your ability to discover, articulate, and communicate ...
7 ways to create

7 Ways to Create a P.U.R.E. Presence Online

The Internet never sleeps, and having an online presence gives your business a virtual 24-hour showroom. It allows potential customers from near and far to research your ...
Stop Doing These Four Things

STOP Doing These Four Things…If You Want to Continue Selling Life Insurance

You cannot continue selling life insurance in the same manner you’ve relied on for so long. Our client and prospect base is changing rapidly. Social media, three-second ...
Engaging the next generation

PASS THE DIGITAL TORCH WHILE

ENGAGING THE Next Generation As a seasoned financial professional who has grown a successful business, you’ve seen consumer marketing trends come and go, and through ...
astonishing 18 copy

18 Astonishing Social Media Stats for Financial Advisors

Have you been wondering if your target demographic is using social media? Can you reach them? Do they want to interact with a financial professional on social sites? The ...
usingpinterest

How Financial Advisors Can Use Pinterest to Their Advantage

We’re all familiar with social media’s All-Stars: Facebook, Twitter, LinkedIn, and YouTube.  However, there’s a fifth player that’s been waiting to join the Financial ...
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Technology That Helps You Connect to Clients

Personal branding! Social Media! You have to have it! These words are presented in the financial marketing media daily, just like the bright lights in Times Square during ...
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25 Interesting Social Media Stats for Financial Professionals

Let’s face it: Who doesn’t love a helping of solid statistical data every once in a while? In 2012, financial professionals made significant strides in embracing and ...
Community

Building Community Connections with Wealthy Boomers

With some effort, you can become a master at building social networks and bring up relationship sales with those between ages 45 and 65. You can tap into Boomers’ expansive ...

4 Steps to Generate Creative Social Media Content

Ever loathe the prospect of blogging, posting a Facebook status, or tweeting? Producing original, interesting, and timely content can be a daunting endeavor for any business; ...