Key to the Sale: Earning Boomers’ Trust

Some producers have it, some don’t – the apparent ease with which they earn clients’ trust. But, like a lot of other things, how to earn trust with Boomers can be ...
boomer women

Selling to Boomer Women

Women live longer than men by an average of seven years. Yet, studies indicate they are much less prepared for making financial decisions after their spouse dies. Women ...
Screen Shot 2013-03-07 at 5.36.08 PM

Selling to Boomers’ Motivational Values

Brain researchers don’t believe most people make decisions through logical analysis using the left side of the brain and with fluid intelligence. They believe decisions ...
Screen Shot 2013-01-15 at 10.30.55 AM

Selling to Boomers’ Uniqueness

They’re not known as the Baby Boomers for nothing. They still are the most dominant consumer group in the marketplace and will be for years to come. Boomers are the huge ...
Community

Building Community Connections with Wealthy Boomers

With some effort, you can become a master at building social networks and bring up relationship sales with those between ages 45 and 65. You can tap into Boomers’ expansive ...
Screen Shot 2012-09-05 at 3.50.46 PM

Turning Boomer Life Events into Immediate Sales

Almost three-quarters of consumers who seek financial advice do so because of a major life event, according to industry studies by Tiburon Research, San Francisco. There’s ...

5 Easy Ways to Increase Success with Boomers

The 78 million Boomers in their mid-40s to mid-60s are the most important sales target for annuity products. This generation is huge and successful producers have learned ...