Maselli, Bond article

The Bond-Zombie Apocalypse

It’s often said that experience is the best teacher. But if you can learn from someone else’s experience, the tuition is often a lot cheaper, and in this case, far less ...
Prospecting

Social Prospecting: A Better Way

We all have friends, neighbors or personal social contacts we’d love to have as clients and who would benefit from our expertise. Maybe you’re in a book club or serve ...
Trade Show

Trade Show Marketing

Trade shows are one of my favorite prospecting methods. They can be an effective part of a broader “target marketing” strategy, and they can be cheap, tremendously fun ...
Maselli 1

Prospecting Strategies for the New Year

Insurance professionals always ask me, “What’s the most effective prospecting strategy?” That would seem like a tricky question since there are hundreds of ways to ...
Lifeboat Drill

Lifeboat Drill

Confusion, volatility, uncertainty and turmoil. It looks like these conditions may be with us for a while. This environment calls for new financial tools, new messages ...