
The Bond-Zombie Apocalypse
It’s often said that experience is the best teacher. But if you can learn from someone else’s experience, the tuition is often a lot cheaper, and in this case, far less ...

Social Prospecting: A Better Way
We all have friends, neighbors or personal social contacts we’d love to have as clients and who would benefit from our expertise. Maybe you’re in a book club or serve ...

Trade Show Marketing
Trade shows are one of my favorite prospecting methods. They can be an effective part of a broader “target marketing” strategy, and they can be cheap, tremendously fun ...

Prospecting Strategies for the New Year
Insurance professionals always ask me, “What’s the most effective prospecting strategy?”
That would seem like a tricky question since there are hundreds of ways to ...

Lifeboat Drill
Confusion, volatility, uncertainty and turmoil. It looks like these conditions may be with us for a while. This environment calls for new financial tools, new messages ...