power of personal why

Tap into the Power of Your Personal “Why”

Your Secret Weapon to Differentiation in a Look-Alike Marketplace Because your Personal Why helps people feel more engaged with you, it goes a long way in influencing ...
elavator speech

Is Your Elevator Speech Hurting Your Business? Replace it with Your Authentic Value PropositionTM

This blog article is excerpted from Bill Cates’ newest book, Beyond Referrals. Fundamental to your business success is your ability to discover, articulate, and communicate ...
critical strategies

3 Critical Strategies to Get More Referrals and Introductions

All the product knowledge and all the sales skills in the world aren’t worth a hill of beans if you don’t have enough people to see. You can’t sell to nonexistent ...