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Wink, Inc. Releases Third Quarter, 2015 Fixed Deferred Annuity Sales Results 

Wink’s Sales & Market Report, the insurance industry’s #1 resource for indexed annuity and indexed life sales data since 1997, recently expanded to include traditional fixed annuity and multi-year guaranteed annuity (MYGA) product lines.

Sixty-one fixed and multi-guaranteed annuity carriers participated in the 73rd edition of Wink’s Sales & Market Report for 3rd Quarter, 2015. Total third quarter traditional fixed annuity sales were $3.09 billion and MYGA sales were $6.14 billion. “We are excited to continue our relationship-building efforts with fixed annuity companies,” commented Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc. She explained, “We have already increased the level of participation by fixed annuity companies astronomically in a single quarter; it’s nice to see that our relationships count!”

Noteworthy highlights for the third quarter include AIG leading traditional fixed sales with over 32% market share. New York Life is the #1 carrier in MYGA sales, with over 29% market share. The top traditional fixed annuity in overall sales is Jackson National Life’s MAX One XL, for the second consecutive quarter. New York Life’s Secure Term led overall MYGA sales in the third quarter. The average fixed annuity premium was $109,753; an increase of over 53% as compared to the previous quarter. The average MYGA premium was $103.554.

Additional product lines will be added to Wink’s Sales & Market Report, via their quarterly sales survey in upcoming quarters. It is anticipated that whole life and term sales will be reported within a year, while universal life sales will follow thereafter. Sales of variable products may potentially follow, based on consumer demand at that time.


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The staff of Moore Market Intelligence has combined experience of nearly four decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.

Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs distributed by Wink, Inc. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.

Ms. Moore is the author of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more. Wink’s Sales & Market Report expanded to cover all fixed deferred annuity products in 2015.

Wink, Inc. is the company that distributes resources such as this sales report, along with the competitive intelligence tools AnnuitySpecs and LifeSpecs at

NAFA, the National Association for Fixed Annuities, is a national trade association exclusively dedicated to promoting the awareness and understanding of fixed annuities. NAFA is the only association whose sole purpose is advocating for the fixed annuity product.

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