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Wink, Inc. Releases Fourth Quarter, 2014 Indexed Sales Results

Pleasant Hill, Iowa. March 13, 2015- Forty-nine indexed annuity carriers participated in the 70th edition of Wink’s Sales & Market Report, representing 99.8% of indexed annuity production. Total fourth quarter sales were $11.9 billion. Fourth quarter indexed annuity sales were up 4.0% when compared to the previous quarter, and up 3.5% when compared with the same period last year. “As long as interest rates remain low, these new, nontraditional distributions will continue to force indexed annuity sales upward.” commented Sheryl J. Moore, President and CEO of both Moore Market Intelligence and Wink, Inc. She exclaimed, “These new outlets helped indexed annuity sales reach a sixth consecutive record-setting year in 2014. That topped last year’s record by more than 21%!”

Noteworthy highlights for the 4th quarter include Allianz Life maintaining their position as the #1 carrier in indexed annuities, with a market share of 25.5%. American Equity Companies held on as the #2 carrier in the market; Security Benefit Life, Great American Insurance Group, and Athene USA followed-up in sales, rounding-out the top five. Allianz Life’s Allianz 222 Annuity was the #1 selling indexed annuity for the second consecutive quarter.

Guaranteed Lifetime Withdrawal Benefit (GLWB) utilization showed a decline, just as second quarter 2014 did.  Proprietary GLWB data provided survey participants with specifics on rider elections and commencement by age. Moore pointed-out, “GLWB election rates continue to seesaw each quarter. Anyone that thinks that the ‘income sale’ is king in this low interest rate environment needs to check out our data.”

For indexed life sales, 47 insurance carriers participated in Wink’s Sales & Market Report, representing 95.2% of production. Fourth quarter sales were $498.1 million. When evaluating fourth quarter indexed life sales, results were up 33.6% when compared with the previous quarter, and up 23.6% when compared to the same period last year! Ms. Moore remarked, “Indexed life sales remain strong, despite recent regulatory controversy regarding illustrated rates. In fact, this was a record-setting quarter for indexed life sales; beating-out the prior 4Q2012 record by nearly 13%!”

Items of interest in the indexed life market this quarter include Pacific Life Companies maintaining their #1 position in indexed life sales, with a 14.6% market share. Aegon finished as second-ranked company in the market; National Life Group, Minnesota Life, and Accordia rounded-out the top five companies, respectively. Western Reserve Life Assurance Company of Ohio’s WRL Financial Foundation was the #1 selling indexed life insurance product for the fourth consecutive quarter. The average indexed UL target premium reported for the quarter was $7,749, an increase of nearly 9.0% from the prior quarter.































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The staff of Moore Market Intelligence has combined experience of nearly three decades working with indexed insurance products. The firm provides services in speaking, research, training, product development, and marketing of indexed annuities and indexed life insurance. Their knowledge in product filing research and policy forms analysis, coupled with their unmatched resources in insurance distribution, give them the expertise to provide competitive intelligence that allows carriers to stay ahead of their competition.

Sheryl J. Moore is president and CEO of this specialized third-party market research firm and the guiding force behind the industry’s most comprehensive indexed life and indexed annuity due diligence tools, AnnuitySpecs and LifeSpecs distributed by Wink, Inc. Ms. Moore previously worked as market research analyst for top carriers in the indexed life and annuity industries. Her views on the direction on the indexed market are frequently heard in seminars and quoted by industry trade journals.

Ms. Moore is the author of the quarterly Wink’s Sales & Market Report. Serving as the insurance industry’s #1 resource of indexed insurance product sales since 1997, this report provides sales by product, company, crediting method, index, distribution, surrender charge period, and more.

Wink, Inc. is the company that distributes resources such as this sales report, along with the competitive intelligence tools AnnuitySpecs and LifeSpecs at


March 13, 2015

Pleasant Hill, IA

(855) ASK-WINK

NAFA, the National Association for Fixed Annuities, is a national trade association exclusively dedicated to promoting the awareness and understanding of fixed annuities. NAFA is the only association whose sole purpose is advocating for the fixed annuity product.

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