90% of High Net-Worth Investors Use Social Media

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Are You Reaching Them?

As we all know, a significant portion of online users use social media. In fact, the latest data illustrates that a whopping one billion people are on Facebook, 500 million are on Twitter, and 200 million are on LinkedIn. This is a whole lot of people! Most likely, you aren’t interested in the sheer volume of social media users, are you? You want to know if your prospects are online and where they can be reached.

Well, you are in for a treat! LinkedIn recently collaborated with Cogent Research to hone in on one specific demographic: High Net-Worth Investors (with at least 100k in investable assets). In their 2012 study, they surveyed over 600 mass affluent, affluent, and ultra-affluent investors to discover their social media habits, perceptions, and needs when it comes to financial research, networking, and information consumption. Throughout this study, many groundbreaking and beneficial discoveries emerged.

I suggest you take these findings into consideration—they will enhance your understanding of the relationship between high net-worth investors and social media.

  1. Over 90% of high-net-worth investors participate on social media in some form.
  2. More than five million investors use social media to help with financial decisions.
  3. Only 4% of investors currently interact with their advisor on social media, but 52% said they would connect with their advisor on social media.
  4. Of the five million, 73% use LinkedIn – more than Facebook, Google+, and Twitter combined.
  5. 2/3 of High Net-Worth Investors visit LinkedIn and Facebook on a monthly basis.
  6. The Ultra-Affluent (Five million+ dallars in investable assets) are passionate about investment research, with LinkedIn proving to be an invaluable resource.
  7. In fact, high net-worth investors value financial content on LinkedIn and Facebook more than any other platform.
  8. 46% of investors using social media don’t have a financial advisor.
  9. 28% of investors would perceive a financial company as “innovative,” a “leader in the industry” or “on the cutting edge” if they offered social media tools.

These are just nine statistical gems to help you effectively reach high net-worth investors on social media. However, there are more pieces to the puzzle. If you are interested in how you can leverage social media and create an unforgettable presence, schedule a free social media analysis today. It’s only 20 minutes, and it will get you started on…

The Path of Success


Amy McIlwain is President of Financial Social Media. As an entrepreneur, author, speaker, and worldwide connector, Amy is recognized internationally for radical new ways of thinking about Social Media, PR, marketing, advertising, and customer service. Amy has spent the past six years contributing to the financial industry in advertising sales for Senior Market Advisor and consulting for top insurance companies. With her unique background in both online marketing and financial services, Amy launched Financial Social Media in 2010 to help guide companies through the compliance issues surrounding social media. She is regularly featured in top financial industry publications, blogs, websites, and books.

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