2012 Initiatives

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Who is NAFA?

The core mission of the National Association for Fixed Annuities (NAFA) is to promote the understanding and awareness of fixed annuities. This mission is accomplished through educating legislators, regulators, the media, consumers, annuity distributors and industry personnel. The following is an update to keep producers, marketing organizations and carriers educated on current initiatives.

Government Relations

NAFA’s focus is to continue branding NAFA and fixed annuities in front of federal legislators, regulators and agency personnel through our partnership with the firm CapCity Advocates and promote the adoption of a bill recognizing Annuity Awareness Month.

Additional government relations objectives include the following:

  • Active participation in NAIC and NCOIL meetings, as well as ACLI, IEC NAILBA and JEC – NAFA’s industry trade partners to help further the NAFA mission and seek opportunities to reach new audiences through other trade activities.
  • In conjunction with the Indexed Annuity Leadership Council (IALC), NAFA will identify key insurance commissioners and regulators and schedule visits to promote fixed annuities and discuss state issues.
  • State and Federal Regulatory Tracking will allow NAFA to stay current on state-level proposed and adopted regulations allowing NAFA to monitor rule-making activities in a single state or across multiple states.
  • Advocacy Service: With new innovative tools and resources, NAFA will be able to manage grassroots campaigns and deliver constituent messages to federal, state and locally elected officials.  Using a custom online legislation solution, NAFA will be able to mobilize key stakeholders, legislators and committee members.
  • Continued development of the FixedAnnuityFacts.org as a proactive education and communications tool for consumers and the media.

NAFA Education Committee

Educating regulators, legislators, consumers, members of the media, industry personnel, and distributors about fixed annuities and their benefits is an essential part of NAFA’s Mission Statement. In March NAFA hosted a webinar that featured Jack Marrion discussing the always hot topic of “State Guaranty Funds.” He provided some great insight into the regulations around these funds. To listen to a replay, become a member and download it at www.nafa.com. We also just made available a consumer publication “Tips to Remember When Buying A Fixed Annuity” We hope this piece will help consumers make an educated decision when it comes to buying a fixed annuity.

Along with providing more educational resources in the future, the committee is also adding input to the upcoming 2012 Annuity Leadership Forum. The Forum takes place in Washington D.C., June 19- 21. Mark your calendar because this is an event you won’t want to miss.

Some other key initiatives:

  • Development of a nonprofit organization – the Society for Annuity Facts and Education (SAFE) which will have a board and membership focused on additional proactive communications for the public. The SAFE board will look at means to enhance FixedAnnuityFacts.org and other proactive communications.
  • Continued responses to media articles, especially where fixed annuities are mischaracterized or presented with incorrect factual information.
  • Development of NAFA Annuity Outlook magazine to provide higher exposure to fixed annuity news, issues, trends and educational information. The magazine reaches a minimum audience of 40,000 insurance professionals (producers, marketing organizations, financial advisors and carriers).
  • Development in conjunction with Jack Marrion entitled: “Usage of Behavioral Economics & The Question-Behavior Effect To Increase Fixed Annuity Sales.” The purpose of the study is to develop consumer materials and specialized agent training courses that increase fixed annuity sales.

IMAC Update

IMAC, the Insurance Marketers Advisory Council, was formed by NAFA in 2008. IMAC’s mission is to create an organized and structured forum for insurance marketing organizations (IMOs) to share ideas, network and build relationships within their own distribution channel.

The independent or field marketing organizations are a critical element of fixed annuity distribution. The country’s most seasoned insurance professionals own and/or run these vital companies to ensure the availability and choice of fixed annuity products and their appropriate sale through independent producers, brokers and financial advisors.

The Council (IMAC) provides an opportunity to put aside the competitive marketplace and work together as one voice to improve IMO businesses and sales of fixed annuities.

Two meetings will be held in 2012 to discuss ideas of how to address issues that our industry faces this year and beyond. Our first meeting, the Leadership Forum will be held June 19-21 in Washington D.C. Industry leaders will meet to strategize on how we can address and possibly impact the government, regulatory and compliance issues which we are all facing today. The second meeting is the 2012 NAFA Summit to be held in Scottsdale, AZ on October 17-19. Please join us and come together as one to meet the challenges of today.

Membership Update

In 2012, NAFA aims to grow its core member companies to 30 carriers, 110 IMOs and 10 consultants. NAFA will continue to market new producer membership benefits and tiered membership options through the NAFA website, through monthly education webinars, and with promotion through our IMO and carrier members.


NAFA, the National Association for Fixed Annuities, is a national trade association exclusively dedicated to promoting the awareness and understanding of fixed annuities. NAFA is the only association whose sole purpose is advocating for the fixed annuity product.

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